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Facebook & Instagram advertising results

The proof is in the pudding.

Every business has different goals, so success doesn't look the same for everyone.

Sometimes it's more enquiries. Sometimes it's more sales. Sometimes it's getting a business in front of thousands of potential customers who didn't know it existed.

Here's a look at some of the businesses I've worked with and the strategies behind their advertising.

Case study 01

21 Vanagoons

VW Camper Van Conversions

10,294Landing Page ViewsApproximately 30 days | £10 daily advertising budget
Challenge
21 Vanagoons wanted to introduce their VW camper conversion services to a wider audience and encourage more potential customers to explore their website.
Our approach

Using a modest £10 daily advertising budget, we developed Facebook and Instagram campaigns showcasing their camper conversions.

We combined campaigns designed to generate website traffic with retargeting adverts aimed at people who had already shown an interest.

The results

10,294 landing page views recorded over approximately 30 days.

Some adverts achieved costs as low as 2p per landing page view.

The campaigns helped introduce the business to new audiences and generated substantial website traffic on a modest advertising budget.

Please note: These results demonstrate website traffic, not confirmed sales or converted customers.

Case study 02

SimpleBake

E-commerce | Baking Premixes

£16.67Meta-Reported Cost Per PurchaseImproved from £22.18 in an earlier reporting period
Challenge
SimpleBake, which specialises in gluten-free baking products, wanted to increase awareness of its premixes, attract new customers and encourage online purchases.
Our approach

We developed Facebook and Instagram advertising campaigns using product catalogue advertising and video content.

Through ongoing testing, we explored different products, audiences and advertising approaches to understand what attracted customer interest.

The results

Across two reporting periods, campaign optimisation helped reduce Meta's reported cost per purchase from £22.18 to £16.67.

The campaigns also provided valuable insight into product interest and opportunities to improve the customer journey.

Please note: These figures represent Meta-reported advertising performance across different periods. They do not establish profitability or guarantee future sales.

Case study 03

Hamptons Deli

Independent Deli & Café | Local Marketing

278Paid Post Engagements£19.99 advertising spend | August 2026
Challenge
Hamptons Deli wanted to maintain a strong local presence, keep customers engaged and build awareness within the community.
Our approach

Through a long-standing working relationship, we've supported the deli with its social media presence, combining engaging local content with modest paid Facebook advertising.

The results

During August 2026, the Facebook page recorded:

  • 49,200 views
  • 18,200 viewers
  • 568 content interactions

Please note: The overall page figures include organic activity and are not paid advertising results. The paid campaign (£19.99 budget) generated 278 post engagements at approximately 7p per engagement.

Fancy seeing what we could do for your business?

Whether you've tried Facebook Ads before or you're starting from scratch, I'd love to hear about your business.

Tell me what you're hoping to achieve, and let's see how I can help.